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“If you’re not Helping, they’re not Listening”– B2B Social Media ideas from...
Paul Gillin entertained the November BMA-NJ meeting with his views on the use of social media for B2B companies. Among the many take-aways, one comment summed up his general theme – “If you’re not...
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“If you’re Talking in Social Media, you’d better be Listening” – Mike Moran’s...
Mike Moran, author of “Do it Wrong Quickly; How the Web Changes Marketing Rules” spoke at the BMA-NJ breakfast workshop on the importance of Social Media Listening. His talk covered the value and...
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Why are QR codes so misunderstood?
The QR code is a type of two-dimensional bar code, first designed in 1994 by Toyota’s Denso Wave subsidiary for the automotive industry. The QR code has gained popularity outside of the auto industry...
View Article8 Steps for Conducting a Marketing Audit
The marketing audit process helps your company analyze and evaluate your B2B marketing strategies, activities, goals and results. While the process takes time, the results can be enlightening and...
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The Eighth Annual NJ MarCom Holiday Networking Event
A Holiday Tradition Continues December 10 – Join us for networking, and a silent auction to help New Jersey’s neediest The Eighth Annual NJ MarCom Holiday Networking Event December 10, 6:00 – 9:00...
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Real Time Marketing – Ted Kohnen of Stein + Partners Brand Activation Speaks...
According to Ted Kohnen, CMO of Stein + Partners Brand Activation, Real Time Marketing is more than the latest fad – it’s an organizing principle that can be used to make the marketing message more...
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What is User Experience Design?
Even after all of the advances in web technologies, a website’s success still hinges on just one thing: how users interact with it. “Does this website give me value? Is it easy to use? Do I know where...
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Does Your Website Accomplish These 3 Things?
Why Do I Have a Website? It’s not enough anymore to just have a website. The outdated question of how a website works is now overshadowed by the question of why it works (and why it doesn’t work)....
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I’d Like to Tell you How to be Personal, Unique and Valuable on LinkedIn
If you’re on LinkedIn, you know that it has value. It’s a powerful and professional networking tool. But what happens when you keep receiving the same, unoriginal request to connect: “I’d like to add...
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Why You Think You Have Nothing to Say
by Mike Moran Learn more from Mike Moran at the BMA-NJ Content Marketing Seminar! I am constantly talking to business people, with companies large and small, and I often give them the same advice about...
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From Ho-Hum to Home-Run – Copy as the Secret Weapon of Content Marketing
Bob Bly spoke at BMA-NJ earlier this month, with the aim of showing how to take typical “B-level” copy and turning it from “Ho-Hum” to Home Run. He started with a quote from Kent Nerburn that...
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Marketing Automation is Like a Gym Membership …
That’s how Jon Russo, Founder of B2BFusion, describes the journey that marketers embark on when they invest in marketing automation systems. Too often, the C-suite expects immediate results, when in...
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